TSLA nets insurance giant ACE

TSLA   BUSINESS WIN   APPOINTMENT

Hong Kong - Global insurance provider ACE Asia Pacific has appointed TSLA as the lead creative agency in Hong Kong, marking the independent shop's first account win in the city since it opened earlier this year.

The appointment follows ACE's plan to expand its life insurance business in Hong Kong by acquiring New York Life.

TSLA is tasked to offer creative support through TV, print, outdoor, online and guerilla platforms. The campaign will run throughout the year to build momentum for ACE.

Michele Anne Minjoot, Asia Pacific head of communications of ACE, said TSLA was appointed because they "came up with truly innovative creative concepts and demonstrated execution capabilities that captured the essence of the brief".

"Asia Pacific has been designated as a key strategic growth region for the ACE Group and Hong Kong is one of our key growth markets," Minjoot said.

TSLA is based in Singapore and opened its pop-up office in Hong Kong in January 2011.

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