Motorola kicks off global media review

Global - Motorola has kicked off a review of its global media agency business, with worldwide incumbent Universal McCann defending. Starcom, Mindshare and Carat are also understood to be involved in the pitch, which is expected to be a wrap in the next two months after selecting two global agencies of record, Marketing Weekly understands. Motorola's Singapore media responsibilities are held by Universal McCann Singapore.

The pitch will cover the company's worldwide media strategy development, planning and buying activities. Ogilvy & Mather is the global incumbent on the mobile phone manufacturer's creative business.

Motorola spent over S$22 million on media in 2004, according to Nielsen Media Research.