ESS steps onto 3D field

BPL FOOTBALL     ESPN STAR SPORTS     PARTNERSHIPS     MYEG

Malaysia - In partnership with Astro, ESPN Star Sports (ESS) is set to broadcast a selection Barclays Premier League (BPL) matches live in 3D for the first time, with Malaysia being the first Asian market to do so.

"We recognize that the adoption for new innovations will require time to develop. However, engaging viewers remains top priority and it is our vision to enhance the experience of fans in showcasing this new sports property in fresh and exciting formats," an ESS spokesperson told A+M.

Key brands currently signed on as sponsors include Maxis, MyEG and Panasonic. According to ESS, the new platform offers huge potential for advertisers because it provides them the opportunity to tap into the ‘affluent early adopters' market locally via a premium sports property. 

"Sport marketing offers a great opportunity for all kinds of brands and we have the flexibility and platforms to develop creative cross-platform marketing solutions with any potential partner."

ESS added that while the availability of 3D TV sets is still relatively low at this stage, the development of 3D viewing will be an evolution which is likely to change the way Malaysians consume television in the home in the future.

Featuring a series of choice matches from the 2010/2011 season beginning 16 January, a few will run on Astro B.yond's Channel 830. The opening live telecast of the Merseyside derby match between Liverpool and Everton kicks-off at 10pm on ESPN 3D, followed by that of the Tottenham Hotspur vs. Manchester United game at 12.00am on Astro SuperSport 3D.

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