GAB reunites with the number ‘9’

GAB    CAMPAIGN     MARKETING

Malaysia - This year, GAB celebrates Chinese New Year with their new campaign "Celebrate Together with the Best".

GAB's campaign, fronted by Tiger, Guinness and Heineken, places emphasis on the number ‘9', a significant number to the Chinese community which connotes eternity and nobility.

From 14 January to the end of February, the alcoholic beverage giant will be putting together its biggest on ground event to date with 99 ‘Get Together Night' events at participating outlets nationwide.

There will also be more than RM999,999 cash prizes to be won from 1 January until 17 February for consumers who purchase the beverages.

The campaign will be promoted through an integrated marketing push of print and digital as well as below the line marketing such as buntings.

"Consumers can search for the participating outlets and dates through our website as well as our Facebook page. They can also look out for banners or buntings outside these outlets as well to spot the event," said Sean Koh (pic), marketing manager for Tiger beer.

The media agency is Mindshare, creative is Grey while the PR company is G2PR.

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