Tag you're in

Singapore - Headquartered out of Hong Kong, AdTag Services has chosen Singapore as the launch pad for its innovative system which brings advertisers and potential consumers closer together while increasing and monitoring the efficiency of ads.

The AdTag process involves graphically inserting tags on client's ads, with the tag containing code and a constant number that audiences can SMS too, and depending on what the code requested, pre-configured marketing messages from the advertiser will be SMS-ed to the individual. The incentive to look for the tags has been slowly built up by the company who prior to its official launch, has been using events and other ‘treasure hunt' initiatives to build up interest, credibility amongst consumers, as well as an adequate database of information to begin meaningful monitoring of client's ad campaigns.

"The ability to drive active readership is one of the key offerings of AdTag, bringing at least three to five seconds of dedicated consumer attention to our advertisers. The codes provide a platform for advertisers to track genuine consumer attention and interest. At the same time, AdTag provides consumers with the opportunity to obtain product information anytime and anywhere," Thomas Pramotedham, chief marketing officer for AdTag Services said."

"AdTag has also created an unprecedented real time ROI measurement tool for print and outdoor advertising, which is currently available only in the Internet domain. The unique tracking system AdTag has created will gather how many consumers have seen the ad, which creative they saw, the media it was in, how many were interested in the product and who they are. These demographics are captured through a consumer-initiated registration process on our portal," he said.

AdTag has already launched a guerilla marketing OOH campaign and has signed on Alchemy and PHD as respective ad agency and media planning and buying agency. Tags will start appearing first week August and Singapore, as the first launch country will be followed by Hong Kong, Australia and then the UK.