Staff hunt on as ACP readies for overhaul

Hong Kong - UPDATED - ACP Magazines will roll out redesigns for the stable of Cathay Pacific and Dragon Air custom titles - the major piece of business it snatched from Emphasis - towards the end of 2007 and the beginning of 2008, according to ACP Magazines Asia MD Julie Sherborn.

Sherborn, who will oversea the new Hong Kong office, says the new team being assembled here will work closely with the ACP's custom publishing team in Sydney which already publishes Qantas's The Australian Way. Sherborn will divide her time between the Singapore and Hong Kong offices.

The Hong Kong office is likely to have a staff strength of around 25.

"We are delighted to be providing custom publishing services to Cathay Pacific, one of the world's most dynamic airline brands, and Dragonair, noted for its strategic positioning as the Greater China Expert," Scott Lorson, CEO of ACP Magazines, said.

ACP Magazines takes over the new titles effective the 1 October sales and editorial cycle.