Apple again dominates social brands list

SOCIAL MEDIA APPLE

New York - Apple doesn't so much as operate a Twitter account, but its hold on fans is so great that six of its brands are judged among the most social in the world.

The iPhone claimed the top spot in social marketing shop Vitrue's annual compilation of social brands, the second year in a row it has topped the list. Apple's overall brand ranked No. 7. Vitrue measures the most social brands based on the volume they're discussed in channels like Twitter, Facebook and YouTube.

The iPhone was joined by other Apple brands: iPad (No. 5), iPod (No. 15), iTunes (No. 33) and Mac (No. 76).

It marked the second traight year Apple has ranked well, a further testament to consumer loyalty to its product lineup and how easy it brushed aside potential slip-ups like the much-hyped "antenna gate" controversy surrounding the iPhone.

"It's a tribute, given all the noise, that they rise above the clutter," said Reggie Bradford, CEO of Vitrue.

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