Millward Brown strengthens management team in China

National - Millward Brown has relocated regional COO for Africa and Asia Pacific, Adrian Gonzalez, from Sydney to Beijing, effective 3 August, signaling its commitment to servicing the fast growing mainland.

"China is a key market for our clients and this move underlines the increasing priority we are placing on China. Our partnership with ACSR which began late last year is thriving and having Adrian on the ground will add the right balance of regional support to our people and clients there. Adrian was instrumental in formulating Millward Brown's partnership with ACSR, so he knows the business and its people very well. This represents no direct change to our local management team - just more senior regional resource that will help identify further opportunities in China," Travyn Rhall, regional CEO for Millward Brown said.

"China is mission critical for many of our global clients and it's therefore crucial that we continue to develop the strongest possible research offer to our clients there," Gonzalez said.

Gonzalez joined the research agency since 1994, first becoming CEO of Millward Brown's business in Japan, Australia and New Zealand and as regional COO in 2002. He will also continue as a Board Director of subsidiaries, Newspoll in Australia and Colmar Brunton in New Zealand.