Citrus PR bags Bosch biz
Singapore - BSH Home Appliances has appointed Citrus PR as its public relations agency for the Bosch brand, following a pitch.
The contract will last until Q3 of this year and will see the agency manage all PR and communication activities for the Bosch range of home appliances which include its cookers, hobs, refrigerators,dishwashers, washers and dryers.
The agency will also provide overall strategic PR consultancy. Prior to this, Citrus already worked with BSH on a project basis in 2009.
"One of the central concerns at Bosch is the development of energy efficient and environmentally friendly home appliances. We hope to work with Citrus PR to communicate more about our green marketing efforts and green technology, a Bosch signature innovation that enables appliances to be extremely energy and water efficient." Sven Szesny, director of marketing and business development, Bosch, said.
Citrus PR's lifestyle division, launched in July 2010, will oversee the account.
The agency is part of the Shepard Fox global communications network.
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