Valuair highlights USP in new ads

Singapore - Budget carrier Valuair recently debuted a Grey-created print campaign to differentiate its brand from the competition, featuring the airline's unique offerings such as more legroom, free meals, allocated seating and 20kg baggage allowance.

"This quirky and humorous campaign plays up the things people will do to save a few pennies on budget flights, such as smuggling food on board instead of paying for a snack," said Tay Guan Hin, Executive Creative Director, Grey Global Group, SEA. "Valuair offers the passenger more value as it provides such services for free." 

The campaign broke end-January and is appearing in The Straits Times, Lianhe Zaobao, TODAY, The Edge, IS Magazine, Her World, Simply Her, Citta Bella, The Padang, ELLE Singapore and NUSS The Graduate. The press initiative will be followed with a multi-pronged communications program that includes outdoor events and a cable-based TVC. Grey arm MediaCompete handled media.