MasterCard picks Blue for SEA digital brief

MASTERCARD   ACCOUNT WIN   DIGITAL

Regional - MasterCard has appointed Blue following a digital pitch for Southeast Asia that it called earlier this year.

Confirming the news Ai June Schult, vice president and marketing head, South East and South Asia, MasterCard Worldwide said: "Blue is now tasked to execute digital campaigns that complement MasterCard's overall marketing strategy and key initiatives for the year 2011."

The SEA markets the remit covers includes India, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Its global digital duties handled by R/GA remain unaffected. 

MasterCard could not disclose the account size stating competitive reasons.

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