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Panasonic gives BBDO a shot

Burge
Burge

By: Clarice Chiam, Singapore
Published: Jul 16, 2007

Singapore - Panasonic has awarded BBDO Singapore the regional launch project for the company's Lumix camera product; the agency beat off competition from BatesAsia, McCann Erickson, and Saatchi & Saatchi to clinch the account.

The project calls for a TV and print campaign and BBDO is tasked with launching the Lumix FX 33 camera across six markets in SE Asia.

"This is a great opportunity to work on a cool product; Panasonic ran a tight pitch and focused on the best creative solution which makes this a particularly gratifying win," Jean-Paul Burge, MD, BBDO Singapore said.

Companies featured:

  • BBDO Singapore Pte Ltd