Panasonic gives BBDO a shot

Singapore - Panasonic has awarded BBDO Singapore the regional launch project for the company's Lumix camera product; the agency beat off competition from BatesAsia, McCann Erickson, and Saatchi & Saatchi to clinch the account.

The project calls for a TV and print campaign and BBDO is tasked with launching the Lumix FX 33 camera across six markets in SE Asia.

"This is a great opportunity to work on a cool product; Panasonic ran a tight pitch and focused on the best creative solution which makes this a particularly gratifying win," Jean-Paul Burge, MD, BBDO Singapore said.