Erdinger.com.sg makes its first toast in Asia

Singapore - Convertium, together with Asia Pacific Breweries (APB), has launched an interactive website for Erdinger Singapore - the first in Asia. 

Designed as a one-stop website for Erdinger fans who understand and appreciate excellence in craft and traditional brewing techniques, the website, to be updated monthly, will feature on-going Erdinger promotions and activities.

"The aim of this website is to bring together this community of ‘Erdinger Enthusiasts' and offer them unique venues and occasions where they can enjoy their favourite wheat beer with some great food-pairing suggestions," Desmond Tan, marketing manager, Erdinger at APB Singapore said.

The website also hopes to recruit 3000 registered members, or ‘Erdinger Enthusiasts' through offering unique venues and preferred bars and restaurants. ‘Erdinger Enthusiasts' can also reward their friends in Erdinger's monthly promotion, ‘A Toast to Excellence' where they get to enjoy free food-pairing sessions with Erdinger beers.