WE names Wood regional digital lead

WAGGENER EDSTROM   WE STUDIO D   APPOINTMENT

Hong Kong - Waggener Edstrom has appointed Henry Wood (pictured), former managing director of Profero, as senior director and regional lead for Hong Kong and Korea for its digital practice WE Studio D.

This is a newly created position which aims to expand the agency's digital innovation and influence capabilities in the region.

Wood will be tasked to drive new business growth and support digital strategy and business management in Hong Kong, while helping the agency to meet the growing demand for its digital services in other Asia Pacific markets. He will report directly to Nathan Misner, head of WE Studio D in Asia Pacific.

Misner said the appointment aligns with the agency's strategy to meet the growing demand for integrated communications services that blend digital into the broader public relations service.

"He also has experience in tourism and hospitality, entertainment and consumer marketing - areas where WE is seeing fast growth," he said.

Prior to WE Studio D, Wood played a leading role in signing new clients at Profero such as Cisco WebEx, Proctor & Gamble and Western Union Co., while supporting the Lufthansa airlines account across Hong Kong and India. Before that, he co-founded and managed events company [010] Productions Beijing.

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