KFC goes explosive

KFC    MARKETING  GREY

Singapore - KFC has launched a new campaign created by Grey, for its Black Pepper Chicken aiming to create excitement and attract customers. .

The campaign, ‘Nothing's Quite As Explosive', kick-started with a dramatic TVC, portraying how eating the KFC Black Pepper Chicken heightens the consumer experience.

This concept is also translated into print and outdoor executions.

The campaign runs until 2 January, 2011.

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