ESS appoints MD for South Asia
Regional - Sports broadcaster ESPN STAR Sports (ESS) has appointed Aloke Malik as managing director, South Asia to look after the sales & marketing and distribution of the company's various brands.
His role covers markets such as India, Bangladesh, Sri Lanka, Nepal, Pakistan and Maldives across its brands such as ESPN, STAR Sports, STAR Cricket, espnstar.com, mobile ESPN and Event Management Group.
Prior to this, Malik was COO of Idea Cellular's East operations and will report to Manu Sawhney, managing director, ESPN STAR Sports, Asia.
"Sports broadcasting has come of age in India and with the rapid growth of technology, there are many new opportunities for growth to be explored and exploited today. Aloke's extensive experience across industries and his astute market knowledge will help ESPN STAR Sports further reinforce the strong relationship it shares with sports fans across the sub-continent and broaden its business in the market," Swahney said.
Malik has over two decades of industry experience in general management, marketing, sales and distribution across a wide range of industries and consumer groups and has worked in diverse international markets such as Russia and Bangladesh.
Some of his earlier stints include local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular.
- ESPN Star Sports
ESPN Star Sports Related Stories:
- ESS continues to support Tiger Street Football
- ESS sees spike in viewership
- ESS launches FOX Football Channel
- Karbonn Mobiles title sponsor of CLT20
- ESPN secures exclusive rights to SLPL
- Murdoch mulling News Corp split
- ESPN grants broadcast rights to Al Jazeera
- More dialogue needed on sports content rights
- ESPN Star Sports launches Indian events arm
- In BRIEF: TBA, Goodstuph, ESPN
- ESS kicks off F1 season with Petronas
- ESS helps football fans keep a tab on time
- Anderson shifts to ESPN
- Astro's Yeap joins ESPN Star Sports
- ESPN Star Sports gets local
- ESS secures rights for RWC 2011
- now TV and ESPN score partnership
- ESS non-stop HD action hits India
- ESS and Dorna Sports in for the race
- ESS lands major La Liga deal