ESS appoints MD for South Asia

ESPN STAR SPORTS   APPOINTMENT   PEOPLE 

Regional - Sports broadcaster ESPN STAR Sports (ESS) has appointed Aloke Malik as managing director, South Asia to look after the sales & marketing and distribution of the company's various brands.

His role covers markets such as India, Bangladesh, Sri Lanka, Nepal, Pakistan and Maldives across its brands such as ESPN, STAR Sports, STAR Cricket, espnstar.com, mobile ESPN and Event Management Group.

 Prior to this, Malik was COO of Idea Cellular's East operations and will report to Manu Sawhney, managing director, ESPN STAR Sports, Asia.

"Sports broadcasting has come of age in India and with the rapid growth of technology, there are many new opportunities for growth to be explored and exploited today. Aloke's extensive experience across industries and his astute market knowledge will help ESPN STAR Sports further reinforce the strong relationship it shares with sports fans across the sub-continent and broaden its business in the market," Swahney said.

Malik has over two decades of industry experience in general management, marketing, sales and distribution across a wide range of industries and consumer groups and has worked in diverse international markets such as Russia and Bangladesh.

Some of his earlier stints include local and multi-national companies such as ITC Limited, Pepsi, Reliance Retail, Madura Garments and Idea Cellular.