Clear Channel, UNICEF challenge worldwide creatives

Singapore - Outdoor media owner Clear Channel and UNICEF (United Nations Children's Fund) have launched a global competition for creative agencies to produce an outdoor ad campaign creating awareness for the latter's HIV/AIDS work.

"The winner will see their work for UNICEF displayed on billboards and street furniture poster sites in over 50 countries worldwide," said Roger Parry, CEO, Clear Channel International. "The judges will be seeking an ad that successfully informs a global audience of UNICEF's work with HIV/AIDS and young people."

Submissions are only expected to be creative concepts and not final artwork, with the winning entry receiving about S$15,500 as a grant to further develop the concept. Clear Channel will also donate the same amount to UNICEF to aid in its cause.

"The world's two billion children and adolescents are at the centre of the HIV/AIDS crisis and more than half of all new infections strike people under 25 -- success in responding depends upon immediate support from governments and the international community," said Sir Roger Moore, UNICEF Goodwill Ambassador. "This global ad campaign will play an important part in helping us raise worldwide awareness of this growing and long-term crisis."