Goldheart romances with ad and sponsorships

Singapore - Goldheart Jewellery has made a debut with its first major campaign for a new product after an absence of two years from terrestrial and cable channels, with a view towards re-establishing its presence and visibility in the broadcast and print media following its takeover by Aspial. For the first time, the company is also sponsoring television programs, with the jeweler supporting Channel U program, Super Host and a new drama series, Love Concierge.

"In addition to introducing Goldheart's new Celestial Star Diamond, we also wanted to inject a fresh new dimension to the brand through these media and program sponsorships," said Magdalene Eng, branding manager for Goldheart Jewellery.

"With this campaign and sponsorship, we aim to reinforce Goldheart's strong positioning as a romance jeweller in Singapore, where couples can find the perfect jewellery for their spouses, loved ones and partners."

The ads are targeted at women from their mid 20s to late 30s, and are currently shown across Channels 5, 8, U and on cable channels. Young & Rubicam handled creative duties.