Micro ads use zero professional talent

Hong Kong - Riding on the recent Coke Zero launch in March this year, McCann Guangming Hong Kong has conceptualised a new ad campaign to introduce the zero sugar line of Sprite and Schweppes cream soda targeting teenagers and young adults in Hong Kong.

The campaign tagged, "Zero sugar but still the real taste", consists of three 10 seconds TVCs incorporating animation created by non professional creatives.

Creative consultant Nick Lim explained that his team has leveraged on creativity resources from outside the advertising industry to make the campaign better as some web amateurs have produced very good works in recent years.

The ads named Head, Pinball and Kill, started airing on mid June on TVB Jade, ATV, Cable TV, AXN and Animax and will end at the end of this month.

Starcom Worldwide Hong Kong handled media buying and planning duties for this campaign.