Headline Daily touts readership hike

Hong Kong - SingTao News Group has launched a new brand awareness campaign for its free five day a week newspaper, Headline Daily, coinciding with its 2nd anniversary tomorrow, aimed at announcing the results from the latest readership survey and reinforcing the paper's leading position in the market.

The campaign, which started this month, and will run for four weeks, features the "significant increase in readership figures" of Headline Daily at 1, 552, 000 ahead of its competitors, Metro Daily and am730, with 864, 000 and 816, 000 readers respectively, based on the Oracle Added Value report for March 2007.

The report also revealed that the free paper has the highest number of quality readers, nearly double its competitors, from those with monthly personal income above HK$30K and among the professionals, senior executives, managers and proprietors.

In addition to highlighting these facts from Oracle's report in the campaign, Headline Daily also took audited figures from the Hong Kong Audit Bureau of Circulation to compare its average daily circulation at 700, 000 copies ahead of competitors.

The campaign will run in print on the free weekly newspaper and magazines as well as outdoor on giant billboards at Cross Harbour Tunnel and Central including bus body advertisements across the territory.