Isobar wins digital for Chivas Regal Japan

ISOBAR   PERNOD RICARD   DIGITAL

Japan - Pernod Ricard Japan has appointed Isobar Japan to lead the digital strategy across its Chivas Regal brand, with Isobar now gunning for additional Pernod Ricard brands.

Over the last year Isobar Japan as been working on the Chivas Regal digital CRM program and in August the agency was invited to pitch as the digital Chivas Regal AOR, along Euro RSCG.

Yusuke Akiba, CEO of Isobar Japan, said the win is based on the strength of its proprietary research tool CCS to gain greater insights into consumers.

"We are hoping to extend our relationship to Pernod Ricard's other brands The Flenlivet, Wild Turkey, Mumm, Dita and Absolute," Akiba said.

A Pernod Ricard Japan spokesperson gave Isobar a big pat on the back, adding the agency's proposal was one "of the most impressive and innovative proposals in digital marketing we have ever seen in the market."

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