Fri, 25-Jul-2008
LB hopes to get ball rolling with industry-wide initiative
Viertel
Published: Jul 10, 2007
Singapore - Leo Burnett has launched a website, Value Creation, in an industry-wide initiative to promote ideas, knowledge exchange and create interest amongst the Singapore communication industry.
Kurt Viertel, MD of Leo Burnett Singapore said the website aims to encourage the local creative community to "set our sights higher and beat the best from around the world".
The website, valuecreation.com.sg, makes use of Wiki technology to encourage participation; Leo Burnett came up with the concept and Arc Worldwide Singapore set-up the website. The website was launched on 1 July and will remain in operation for about a month or longer if requested. No results from the initiative are ready so far, however feedback will be posted on the website.Leo Burnett Related Stories:
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