BBC World flags off sponsorship tie up with Philips Shavers

Singapore - Philips Shavers has signed a sponsorship agreement with BBC World's new global business series called ‘Formula for success' - the programme launches in September.

The eight-part series focuses on how characteristics of Formula One motor racing are relevant to the challenges faced in the global business community; Philip Shavers' sponsorship includes on-air and online advertising around the series.

"We became involved in this series to support our new arcitec shaver which will be launched worldwide from September onwards. We are working with BBC World as the profile of their audience matches the type of consumer we are trying to reach," Nico Engelsman, senior vice president Philips DAP said.

"This series underlines BBC World's resource and reputation for feature-driven content and we are delighted Philips Shavers has partnered with us as exclusive title sponsor. This innovative project will reveal just why the talent and technology at the AT&T Williams team and F1 can be such important factors in helping businesses improve performance," Nick Meyern, director of branded content for Global Channels said.