UPDATED: Publicis consolidates PR network

  PUBLICIS   APPOINTMENT    PUBLIC RELATIONS

• Publicis consolidates PR network
• Within MSLGROUP
• Includes MS&L and Publicis Consultants

Regional - Publicis has consolidated its various PR offerings including MS&L and Publicis Consultants, under a new flagship PR and events network, MSLGROUP.

The group unveiled its brand identity today with a vision to "meet the rapidly changing needs of clients and marketplaces". 

"With the trends reshaping communications today, and the impact of social media, now is the time for PR to reinvent itself and take its place as a leading discipline," Olivier Fleurot, CEO of MSLGROUP, said. 

The network boasts of a client list that includes the likes of P&G, The Coca-Cola Company, World Gold Council and others.

"Conversations between brands and audiences are more critical than ever before. MSLGROUP Asia's speciality communication offering use insight-driven campaigns to help clients creatively engage with people and communities," Glenn Osaki, president of MSLGROUP Asia said.

Last month, Publicis acquired India social media agencies 2020Social and 20:20 MEDIA. More recently, the group appointed social media expert Gaurav Mishra to a new role of director of digital, Asia.

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