The art and science of connecting with consumers
Marketing-interactive.com




Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

Lewis PR acquires social strength

By: Kristie Thong, Global
Published: Oct 18, 2010

PUBLIC RELATIONS   LEWIS PR   SOCIAL MEDIA   ACQUISITIONS

  • Lewis PR acquires Page One PR
  • Amount undisclosed
  • Strengthen social media capabilities

Global - Global communications firm Lewis PR has acquired social media agency Page One PR for an undisclosed amount.

The company said the move is part of a wider acquisition strategy, which includes the purchase of Belgium-based agency Leads United last year. It also represents a bolder move into the social media and digital communications space.

Page One PR manages clients like Cisco, McAfee, Polycom, SAP and VMware and implements social media campaigns for these brands and other start-ups. It will now function as a subsidiary of Lewis and report to Morgan McLintic (pictured), EVP of Lewis PR.

McLintic said he sees potential in Page One PR's strong track record of B2B social media capabilities and considers it a 'true partner' for Lewis.

_________________________________________________________________________________________

More quality Lighthouse titles 

Managing people? For HR and leadership strategy, Human Resources has it covered.

Want to get on the right side of the procurement department? 
Direct them to Procurement Asia.

Companies featured:

  • Lewis PR