StarHub close to launching Malay channel after appointment

Singapore - StarHub has appointed local content distributor, Content Network Asia as sole channel development partner for its Malay cable TV channel, due for launch within the next two months.

The selection was done through a formal Request For Proposal (RFP) process and according to SVP of content and marketing for StarHub, Tham Loke Kheng, the decision was partly based on Content Network Asia's "close ties with the community". Tham also said that the company "demonstrated knowledge of the local market" and shared StarHub's "passion and enthusiasm in building a new channel".

The channel will be the first and only dedicated Malay entertainment TV channel in Singapore and pricing, packaging details and programme offerings will be made known at a later date.

"Our advantage lies in our collective experience in managing a Malay TV station and we are acutely aware of what viewers want with regard to TV entertainment, and we want to position the new Malay channel as a valued community asset that helps fulfil the gaps in existing Malay media platforms," Fahmi Rais, channel consultant for Content Network Asia said.

Rais was previously vice president at MediaCorp TV12's Suria channel.