Global Brand Forum taps MDAS for online advertising sponsorship

Singapore - Microsoft Digital Advertising Solutions (MDAS) has signed up as an online media sponsor for the upcoming Global Brand Forum 2007.

As part of the sponsorship, MDAS will leverage on its network of Windows Live and MSN channels to raise awareness of the forum across online communities in Singapore, Malaysia, Thailand, Indonesia and Philippines.

"Microsoft's participation as Online Media Sponsor underscores the importance of the Internet as a point of influence for international business and branding. With Microsoft's online media network, as well as its relationships with technologically savvy clients and partners, we look forward to enhancing the reputation of the Global Brand Forum among business leaders and other influencers," Karthik Siva, chairman of the Global Brand Forum said in a statement.