Mentos tasks BBH with brand campaign

BBH ASIA PACIFIC  CAMPAIGNS   MEDIA

• Mentos to launch brand campaign
• Created by BBH Asia Pacific
• Extends existing ties with Perfetti van Melle

Regional - BBH Asia Pacific has been tasked to produce a regional brand campaign for Mentos, which will launch across Southeast Asian markets later this year.

This extends BBH Asia Pacific's relationship with Perfetti van Melle as its already the agency of record for the Global Chupa Chups business.

It will also extend BBH's relationship with Mentos in the region, having recently created campaigns for Mentos in China and Japan. Work to date includes campaigns for gum and candy  such as ‘Illusions', ‘Unconventional Fun', ‘Tongue Twister', and ‘Mr Mentos'.

"With such a positive track record on both Mentos and other Perfetti Van Melle brands, we are confident that BBH is the perfect partner to support our ongoing marketing efforts in the region," Christian Bathe, marketing manager, Perfetti van Melle (Export Far East), said.

Mentos is one of five Perfetti Van Melle brands that BBH works with on a globally. The BBH network currently also handles the Chupa Chups (Global), Alpenliebe (China) and Frisk and Vigorsol (Europe) accounts.