Playboy hard for Asia expansion

PLAYBOY   IMPACTASIA   EXPANSION

Macau - The Playboy Bunny is coming to Macau as the entertainment empire readies its first club launch in the casino city with Sands China.

Two Playboy-inspired clubs will open in Macau and both will locate in Sands China's properties, with the first one launching later this year at the top of Sands Macao.

Impactasia has been appointed to handle public relations of the club launch. A series of events are lined up starting from October, including a 'Bunny Hunt' in Asia to recruit potential Playboy Bunnies to play host for club members.

Scott Flanders, chief executive officer of Playboy Enterprises, said the company looks forward to continued expansion of its location based entertainment business around the world.

"The continued popularity of the Playboy brand in Asia and the expected growth of Macau combined with the proven track record of a world-class operator make this partnership with Sands China a great opportunity," Flanders said.

Steve Jacobs, president and CEO of Sands China, added that Playboy's entrance into Macau cements Sands' promise of providing Asia with unprecedented entertainment and integrated resort amenities for all ages.

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