HKTB hijacks Facebook with spooky scream

HKTB   FACEBOOK   CAMPAIGN

Hong Kong - The Hong Kong Tourism Board (HKTB) has upped its social networking game this Halloween, spreading posts that will hijack a Facebook user's entire profile page.

As part of this year's ‘Festive Hong Kong' promotion, HKTB has launched an online game where visitors can leave spine-chilling screams and messages on their friends' Facebook wall. When their friends click on the wall post, Halloween animations will takeover the entire page with a message promoting Hong Kong's hotspots for the festival in the end.

Eric Poon, creative director of Agenda Hong Kong, the agency behind this campaign, said the objective is to promote what Hong Kong has to offer during the Halloween in a fun and innovative way.

Poon said that Facebook is a popular SNS and marketers are well aware of that, but campaigns on Facebook are more limited to sharing posts and games.

"Hijacking a Facebook profile page is a very new idea, further amplifying the viral effect of Facebook by clicking posts and overlaying animations," he said.

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