Fri, 05-Dec-2008
Burson-Marsteller acquires Genesis PR India
Published: Dec 13, 2005
New Delhi – Public relations firm Burson-Marsteller has acquired Indian publicity shop Genesis Public Relations in a move designed to build the former’s presence in the country and strengthen its position in the region. “Genesis is a leader in India in terms of talent, thought leadership, geographic reach and reputation,” said Burson-Marsteller Asia Pacific President and CEO Bill Rylance in a statement, describing the deal as the “coming together of two exceptional companies in a market that is globally-significant and critical to our clients”. Genesis has about 200 employees and wholly-owned offices in New Delhi, Mumbai, Kolkata, Bangalore, Hyderabad and Chennai, and representations in Gujarat, Rajasthan, Madhya Pradesh, Kerala, Tamil Nadu, Punjab and Uttar Pradesh. After completion of the acquisition, the company will be renamed Genesis/Burson-Marsteller and integrated within the Burson-Marsteller Asia Pacific regional network. Genesis/Burson-Marsteller will be led by Genesis Public Relations Principal and Founder Prema Sagar and CEO Ashwani Singla. Both will also join Burson-Marsteller’s Asia Pacific Leadership Board. “We can now more than ever leverage the global expertise, experience and reach of Burson-Marsteller to further enhance our ‘One Team, One Experience’ promise of seamless network, deep insights, innovation and quality, not only for all of our clients in India, but also for those organisations looking beyond our shores,” said CEO Singla.
By number of employees, India and China now represent Burson-Marsteller’s second and third largest markets worldwide.
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