Lowe Beijing sets expansion plans

LOWE   APPOINTMENT   PEOPLE

Beijing - Fanny Yum has joined Lowe Beijing as general manager as part of a wider push to expand the IPG agency's business across China.

Previously general manager of DraftFCB Beijing, she comes to Lowe with 12 years experience in the China market. Her past clients include Motorola, Nestle, FedEx, Pepsi, Visa, Mengniu and China Mobile.

Joining her in the top creative spot is Yan Xu, a Beijing local recruited by Lowe China's chief creative officer Norman Tan, to run Lowe Beijing's creative department. 

Yan Xu, a Beijing local, was recruited by Lowe China's Chief Creative Officer Norman Tan, to run Lowe Beijing's creative department. Yan Xu worked for different agencies like Y&R, Grey, TBWA and DraftFCB with solid brand experience including SC Johnson, Kraft, Nissan and Land Rover. 

Kitty Lun, Chairman and CEO of Lowe China, said these are exciting developments for its China business.

"Now with Fanny and Yan Xu on board, we are sure our Beijing office will grow from strength to strength and the market will remember us as the agency for effective, relevant and innovative advertising."

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