Profero makes new appointment, restructures Creative team

Singapore - Interactive agency Profero has appointed Elaine Phoon as its new Senior Client Services Director, responsible for the growth of key accounts in the agency and providing leadership and support to the team in developing strategies for clients to grow their business and increase market share. Phoon will oversee all projects for key clients such as Mercedes Benz, Apple, Millennium & Copthorne Hotels and Metro.

“My role is to challenge the perception that CRM and digital media in Singapore and Asia is not as sophisticated as in Europe and North America,” said Phoon, who reports to Managing Director and Regional CRM Director Damian Byrne. “Companies may understand how CRM and digital media can increase their brand relationship with customers and prospects, but they may limit their investments in terms of money, effort and time -- my aim is to help them realise their full potential in the digital and CRM space.”

Phoon, who replaces Anuraag Mohan, was most recently Account Director on Microsoft APAC at Wunderman Singapore/Young & Rubicam Brands. She also spent five years at OgilvyOne Singapore in a Senior Account Manager role where she handled clients such as American Express, SAP, Nestle and Nokia.