Singapore - Senior VP of advertising sales for CNBC Asia Pacific, Adrian New is set to leave the network for Singapore based sports marketing company, World Sport Group as SVP of sales.
Among other things, New will be responsible for golf and football events, selling them to regional advertisers. In his current role at CNBC, New is responsible for developing and implementing advertising sales and marketing strategies undertaken by each of CNBC's seven regional services in Asia. President and MD for CNBC Asia Pacific, Jeremy Pink will oversee the advertising sales of the network till a replacement has been found.
Prior to CNBC, New was president of sponsorship consultancy company Red Mandarin Asia Pacific, responsible for starting-up and running the company's Asia-Pacific office and establishing retainer relationships with Nokia, Visa, Allied Domecq and Singapore Pools.