Qais gets Sony Pictures work

Singapore - Sony Pictures Releasing International has handed Qais Consulting the task of handling its local portal management and online creative duties following a four-way tender.

The agency has already begun development on several campaigns for Perfect Stranger and Hostel 2 - both films open in early August.

"Marketing films may seem simple as titles usually rely heavily on trailers to sell their appeal to relevant target audiences. Any trailer could be found on the web and all it takes is an exciting one to start viral viewership. However, a strong ability to understand themes and constituents from each film is necessary for ideation and execution of local campaigns that deliver deeper meaning in a relevant context of a local audience. This would increase affinity for every title, and likely to reflect well on box-office numbers," Tripti Lochan, EVP for Qais Consulting said.