AGI launches a new Note for Macquarie Securities

Singapore - Financial equities broking firm Macquarie Securities has tapped on AGI Communications to roll out a campaign to launch its new product, Asian Skies Accumulator Notes.

Macquarie Securities handed AGI the account in a non-competitive pitch in March, with AGI responsible for an earlier campaign for Macquarie's Range Accrual Notes product in April.

The Asian Skies Accumulator Notes campaign ran in Lianhe Zaobao, The Straits Times and Today, with distribution of the product through ABN-Amro and Maybank.

The campaign runs for a month; AGI also handled media planning and buying duties.