Waggener Edstrom in double IT win
Hong Kong - Expanding its client portfolio in IT, Waggener Edstrom has been named the agency of record for storage solutions provider Hitachi Data Systems (HDS) and application delivery networking specialist F5 Networks.
The agency will provide both clients with a full range of PR services. For HDS, Waggener Edstrom is tasked to bring its corporate message to an audience beyond its usual IT sector clientele, while F5 selected the agency to strengthen its brand perception in Hong Kong as a top industry player.
Winnie Lai (pictured), vice president, Greater China of Waggener Edstrom Worldwide, said the agency will bring HDS and F5 to new markets through creative and compelling communications.
"Waggener Edstrom succeeds because we tell innovative, fascinating stories that expand and transform how people view a brand," Lai said.
"HDS and F5 show tremendous potential coming into the Hong Kong market, and by winning their business Waggener Edstrom has solidified its leading position in the IT industry."
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