Maxis: Good things come in Hot Tickets

MAXIS         PROMOTIONS         KFC        ADVERTISING

• Maxis rolls out Ramadan-Raya Hot Tickets
• Muslim user segments as core audience
• KFC on board for the promotional campaign
• Various advertising initiatives have begun

Malaysia - Maxis has launched a brand new limited-time promotional offering called the Hotlink Ramadan-Raya Hot Ticket which comprises of several deals rolled into one package to cater specifically to its Muslim market segments.

Rolled out in conjunction with the start of the Ramadan season, it is being made available in two separate denominations of RM 10 and RM 15 respectively and upon purchase, prepaid customers are able to redeem the exclusive offer which includes extensive Ramadan content, extra talk time and SMSes as well as complimentary KFC hot meals at outlets nationwide, with the fast food brand in on the campaign.

Fitri Abdullah, Maxis' senior VP and head of business services said: "We celebrate the month of Ramadan with our Muslim customers by being a part of their fasting journey with mobile content specially created to provide info on daily prayer times and the start and break of fast."

The prepaid packages offer up to 120 minutes of talk-time and 300 SMSes worth RM 60.

Hotlink's Ramadan-Raya Hot Ticket is available beginning today (August 12) at all Maxis centres, Maxis exclusive partners and dealers as well as Hotlink dealers in the Klang Valley. The promotion package can be purchased throughout Ramadan and Syawal.

The mobile operator has also introduced a unique WAP microsite called Ramadan on the Maxis WAP portal where users can subscribe to or download relevant content on their mobile phones - SMS and MMS alerts. In addition, wallpapers, true tunes and frees MMS greetings are available.

The Hotlink Ramadan-Raya Hot Ticket product is being promoted rigorously through a series of activities which involve various advertising initiatives.

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