Innity rolls out Engagement Bar

• Innity launches ad format 
• Allows brands to utilize online ad space
• AirAsia first advertiser 

Malaysia – Advertising network Innity has launched Engagement Bar – a new ad format catering to brands aiming to fully utilise online ad space to engage their audiences via interactive experiences. 

Another key advantage the platform offers is its strategic location at the bottom of the browser page. This serves to attract core segments by the convenience and interactivity of the banner which remains there even when the user scrolls up or down the page.

Incidentally, Innity's tracking technology allows the measurement of every single interaction made on the Engagement Bar, which accurately tracks impressions, clicks, expansions, as well as duration and viewership of the videos and its additional features.

"Internet users are getting sophisticated and to get their attention we have to be a step ahead in the market utilising our technology to always come up with new fresh products that benefit brands and attract the audience," Innity CEO, Phang Chee Leong, said.

"The Engagement Bar is a great opportunity for brands to fully leverage on its engaging features and a useful tool for consumers to interact with the brands and even make purchases," Phang adds.

AirAsia was the first brand to explore the ad format combining YouTube, Facebook, Twitter, Holiday Promotions, and Traffic Generating Tools into a single Engagement Bar banner. The online campaign proved effective since it attained a high level of interactivity of the brand with its target audience.

Innity claims that these formats are more entertaining and full of useful features compared to traditional online display ads. An added bonus is that they are user-initiated, meaning it is only upon the user's decision that these formats start interacting and engaging with the user.

Providing online marketing technologies and services to numerous global brands and advertising agencies, the firm is headquartered in Malaysia with regional offices in Singapore, Vietnam, Thailand, and Indonesia.

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