Fri, 05-Dec-2008
m.a.d.e. in Singapore wins Sentosa event sponsorship marketing project
Published: Aug 24, 2005
Singapore - Sentosa Leisure Group is targeting top tier industry players in telecommunication, FMCG, banking and automobile industries as sponsors for its upcoming iconic events, Siloso NYE Splash 2006 and Sentosa Flowers 2006, and has appointed Zomedia’s m.a.d.e. in Singapore (m.a.d.e.) arm as its first-ever sponsorship marketing agent. “The key is to first identify clients who share similar visions and values with Sentosa, thus ensuring successful sponsorship for the event,” said Jay Krishnan, newly-appointed Client Services Manager for the abovementioned agency. “Unlike other sponsorship initiatives, our approach is to provide tailor-made sponsorship programmes that allow flexibility for our valued partners.” Sponsors for the events will gain publicity in above and below the line media, reach a targeted 15,000-strong audience at the events, achieve exposure across all marketing collaterals, get offsite and onsite visibility as well as have the potential for long term return on investment. “Sentosa's decision was based on m.a.d.e. in Singapore's demonstrated capabilities at event sponsorship marketing,” said Maurice Williams, Marketing Director, Sentosa Leisure Group. “This is our first appointment of an external agency for sponsorship responsibilities and we feel strongly that there is potential for partners and sponsors to find significant opportunities and synergy in the association with the above two events identified specifically for event sponsorship.”
