Clear Channel adds Sky Bulletin option

Singapore - Clear Channel Singapore has added to its offerings with new bus shelter rooftop extensions called Sky Bulletin - Canon Singapore is the first advertiser to use the new format.

"With their new and innovative approach in utilising the bus shelter roofs as billboards for our IXUS 70/75 digital cameras, Clear Channel has demonstrated, once again how outdoor advertising can be a strong medium that reinforces the key message of our campaign - in this instance, it is to convey the slim & stylish features of our IXUS 70/75 digital cameras," Andrew Koh, GM of consumer imaging and information division for Canon Singapore said.

The campaign targeted young and fashion conscious individuals and media duties were done by Dentsu.

"Clear Channel bus shelter medium is able to provide us with an ideal platform to reach our target audience quickly and cost efficiently.  In addition to using Clear Channel's 6-sheet ad-posters, the execution of the Sky Bulletins at selected sites, adds a new dimension to the campaign, giving it greater visibility and prominence," Jeffrey Ong, associate media director for Dentsu said.