Scotts campaign a load of old wives tales

Hong Kong - GlaxoSmithKline has recently rolled out a Grey Hong Kong conceptualised TVC campaign featuring Scott's cod liver oil aimed at convincing mothers with kids between three to seven years old that the product is "a gold standard health supplement for the healthy growth of their kids".

The campaign titled "Debunking Myth" features three quirky TVCs based on local myths that some mothers have. The first one shows a mother dressing her son in thick clothing on a hot day at the beach to ‘boost his immunity'. Another advertisement shows a mum giving her son bowls and bowls of spring onions as she believes it would make him smarter while the last commercial shows the mother hang ornaments on the ceiling to encourage her kid to jump more and grow taller.

"We based on the fact that mothers sometimes would go to the extreme for their kids by relying on old wives' tales and we took three very local myths to develop the TV commercial to dramatize the fact that good mums don't rely on them but Scott's", Bernard Wong, group account director for Grey Hong Kong said.

The TVC campaign started last week and will run till the end of the year featuring Scott's cod liver oil in both the emulsion and capsule forms. Promotions, events and point of sales support will also launch soon.

Mediacom handles media planning and buying duties.