Online video consumption rises
New data from Nielsen shows that online video viewing continues to climb. In June, more than 10 billion videos were streamed in the U.S. alone, a 1.3 percent increase over the same period last year and a 4 percent jump over the previous month.
The average time spent watching each video rose 3.1 percent over last June and 2.5 percent over May. The total number of streams per viewer, however, is mixed. It's slightly down over last year at 0.3 percent, but 3.7 percent up over the month prior.
And what are all these people watching? YouTube primarily, which is the top brand ranked by both unique viewers and number of streams.
Following YouTube in unique viewers for the month of June were Yahoo, Facebook, Microsoft sites, Google and Hulu. The runners-up in terms of the number of videos streamed were Hulu, Microsoft sites, Yahoo and ESPN.
From a music-specific standpoint, MTV Networks ranked eighth in videos streamed. Vevo was not listed, but it's hard to tell how many of YouTube's streams were Vevo specific based on the way Nielsen laid out the information.
Researchers have predicted that the Web video ad market is set to explode. eMarketer, for example, projects a 48 percent gain this year to $1.5 billion.
- Nielsen Online
Nielsen Online Related Stories:
- Twitter and Nielsen create new TV metric
- Singapore consumer confidence peaks
- Filipino consumers second most confident
- Asia drives growth in online shopping
- Down but not defeated
- Nielsen snaps up Vizu
- Malaysian consumer confidence dips
- Singaporeans worried about work-life balance
- Malaysians optimistic over job prospects
- Citicorp tops online ad spending
- Account Manager, Nielsen Online
- TVB.com integrates ads to give soft sell look
- TVB.com strikes Nielsen Online deal
- Nielsen to test online effectiveness
- Online ad spend to hit $182.3m by 2010
- Nielsen Online strikes China web venture
- Finance dominates online spending
- Online spending hits $172m
- WOM best for online shopping
- Shoppers seek value above all