Economist Intelligence Unit in global PR push

EIU  PUBLIC RELATIONS   CAMPAIGNS

Hong Kong - The Economist Intelligence Unit has hired a number of PR agencies as it readies for a global PR push to help boost its international profile.

The research arm of respected weekly news title The Economist has appointed Grayling to oversee PR and digital duties across Europe and North America. Hong Kong PR firm The Consultancy has been tapped to focus on Asia Pacific markets, while Cape PR will handle the Australian component.

Separate appointments are expected in China soon.

The move comes hot on the heels of the promotion of Michael Brunt to global head of marketing. Brunt formerly served as group marketing director for The Economist in Asia and as managing director for Economist-branded businesses in Continental Europe.

Speaking to Marketing, Brunt (pictured) said the global campaign will rely on PR strategies and EIU staff to raise awareness of the EIU brand and position the research unit as a though leader.

Its global forecasting services will be made available to the public for free and EIU researches will act as quasi brand ambassadors, providing thought leadership to news outlets.

Interestingly, no brand advertising will be used during the campaign. Social media and public relations will form the core of its strategy.

The Economist Intelligence Unit provides analysis and forecasts on more than 200 countries and six key industries.  

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