KFC reviews local creative account

KFC   MCCANN ERICKSON   MARKETING

• KFC calls pitch
• Incumbents McCann to pitch
• Involves three other agencies

Singapore - KFC has called for a creative review for its Singapore operations.

Confirming the news, a KFC spokesperson said the other agencies involved are Ogilvy & Mather, Grey and Religion.

The pitch is part of KFC's bid to review its agency partner every three years, sources suggest.

KFC appointed McCann Erickson as its creative agency in October 2007.

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