Thu, 20-Nov-2008
MTV appoints new Director of Network Marketing
Published: Aug 10, 2005
Singapore - MTV Networks Asia has hired Yvonne Lim as its Director of Network Marketing, responsible for leading the company’s pan-regional marketing team to spearhead key initiatives, create value for its partner sponsors and bring the MTV brand ‘to the forefront’ with trade partners and brand owners. “Among other tasks, I will oversee all pan-regional and local projects for the marketing department spanning sponsorship, trade and consumer marketing,” said Lim. “I look forward to carrying through MTV’s position as the number one global youth brand across the digital and mobile arena and providing greater value-add to our clients through more innovative and effective sponsorship programmes.” Lim, who reports to Brian Tiong, Vice President of Network Marketing for MTV Networks Asia, was previously Sales and Marketing Manager for MINI at Performance Motors Limited. Prior to that, she held the role of Assistant Marketing Director with Cirque du Soleil.
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