Netratings arrives in Hong Kong

Hong Kong - Nielsen//NetRatings has introduced three new services at ‘The Next Generation of Internet Measurement' event, which include online ad monitoring measurement service AdRelevance, audience measurement service, Market Intelligence and online search tracking tool, Search Market Intelligence, jointly developed with WebDNA Technologies.

AdRelevance insights collected in April and May revealed that Hong Kong's education and learning industry emerged as the top category in online display advertising with Unisoft.com as the number one advertiser in the category while computers and mobile phones came in second and third respectively with Dell and Nokia being top advertisers for each of the categories.

Citicorp Group snatched the top spot as online display advertiser in Hong Kong last month with an estimated total of 188 million ad impressions.

During April and May, almost 600 advertisers from top internet portals and websites ran 1,376 online display advertising campaigns and over three thousand banners estimated to worth 3.7billion in total ad impressions and US$15million (HK$117.2million) in online display advertising expenditure.

Having recently introduced AdRelevance in Australia, China and Japan, Forrest Didier, MD for Nielsen//NetRatings Asia Pacific and Latin America said, "We are progressively bringing AdRelevance to Asia Pacific and the overwhelming interest and uptake of the service in other markets has encouraged the launch of the product in Hong Kong and Singapore this month, and in New Zealand next month".

AdRelevance is an online advertising tracking system based on spider technology which provides clients with a tactical tool to plan, evaluate and execute their online ad campaigns.