MEC SingTel group account director exits for ZenithOptimedia

Singapore - Marketing has confirmed Tony Tan, Mediaedge:cia (MEC) Singapore's group account director on the SingTel business is set to leave the agency for a post with ZenithOptimedia.

Harpreet Singh Kaintel, CEO of ZenithOptimedia said the company could not confirm when Tan would assume his duties at the media agency or which accounts he would be working on as it was still in the midst of working out the details of Tan's role within the agency. One of ZenithOptimedia's major clients is StarHub.

"After 18 months with MEC, this has been a mutually agreed parting. Tony will be replaced by Constance Lim, who is currently the associate account director on the SingTel business, and who is more than ready to step up to the senior position. We wish Tony luck in his future company," Lim Yew Nee, MD of Mediaedge:cia Singapore said.

Tan joined MEC in early 2006 and was responsible for providing direction and strategy for all media plans relating to SingTel.

Before MEC, Tan was with MediaCorp TV for five years where he last held the position of GM, Channel U sales. Before that he was a media manager at Dentsu, Young & Rubicam and also held a role as senior planner at Batey.