Axle Motorsports reveals sponsors lineup

CAR RACING      AXLE MOTORSPORTS       BFM      SPONSORSHIPS

• Axle unveils sponsors for Sepang 1000KM endurance race.
  
• SME brands onboard
  

Malaysia - Alex Yoong's Axle Motorsports has managed to secure a number of SME sponsors ahead of the upcoming Sepang International Circuit 1000KM Endurance Race this Saturday.

Axle had recently unveiled the all-female team which would be driving its Proton Neo car during the race - 54 teams are expected to participate in the contest.

Max Generation and Catenate have signed on as the team's main sponsors while other key sponsors include local internet solutions company Aquanova Malaysia, Orchan Consulting Asia, and restaurant delivery company Room Service.

Orchan Consulting is the PR agency of record for Axle Motorsports.

Glen Stidolph is the CEO for outsource total solutions provider Catenate as well as the director of corporate communications for Max Generation.

"Our lightning speed growth of over 1000 percent in one of the toughest recessions ever in only two years makes us a perfect match for Axle Motorsports, who has the kick-ass adrenaline, take-all comers attitude we love at Max Generation," Marco Robinson, CEO, Max Generation said.

Local business radio station, BFM has also decided to get involved with Axle. It has created BFM-branded bumper stickers to be placed on the Proton Neo car on race day.

The stickers will bear the slogan "Being Fast Matters" and "Being First Matters" which is a play on the station's BFM acronym.

The all-girl team consists of Phillipa Yoong (former F1 driver, Alex Yoong's sister) and Japanese model Hiroko Nakamura (pictured together).

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