Axle Motorsports reveals sponsors lineup
- Axle unveils sponsors for Sepang 1000KM endurance race.
- SME brands onboard
Malaysia - Alex Yoong's Axle Motorsports has managed to secure a number of SME sponsors ahead of the upcoming Sepang International Circuit 1000KM Endurance Race this Saturday.
Axle had recently unveiled the all-female team which would be driving its Proton Neo car during the race - 54 teams are expected to participate in the contest.
Max Generation and Catenate have signed on as the team's main sponsors while other key sponsors include local internet solutions company Aquanova Malaysia, Orchan Consulting Asia, and restaurant delivery company Room Service.
Glen Stidolph is the CEO for outsource total solutions provider Catenate as well as the director of corporate communications for Max Generation.
"Our lightning speed growth of over 1000 percent in one of the toughest recessions ever in only two years makes us a perfect match for Axle Motorsports, who has the kick-ass adrenaline, take-all comers attitude we love at Max Generation," Marco Robinson, CEO, Max Generation said.
Local business radio station, BFM has also decided to get involved with Axle. It has created BFM-branded bumper stickers to be placed on the Proton Neo car on race day.
The stickers will bear the slogan "Being Fast Matters" and "Being First Matters" which is a play on the station's BFM acronym.
The all-girl team consists of Phillipa Yoong (former F1 driver, Alex Yoong's sister) and Japanese model Hiroko Nakamura (pictured together).
More quality Lighthouse titles
Managing people? For HR and leadership strategy, Human Resources has it covered.
Want to get on the right side of the procurement department?
Direct them to Procurement Asia.
- BFM Media
- Orchan Consulting
BFM Media Related Stories:
- Are you ready to Harlem Shake?
- McCann wins gold at LIA
- Sliding in the B-Side
- BFM: Understanding mobile marketing
- Tuning in to a new frequency
- BFM: How to market to CEOs
- BFM: Making the connection with mobile
- Nando's speaks on widely acclaimed LCW ad
- Is the end near for tobacco advertising?
- Marketing Mojo: How to save ideas
- F&N uses AR, Shell tackles Greenpeace
- Who won Radio Broadcaster of the Year?
- BFM: Social media growing pains
- Checking in to location-based technology
- Marketing alcohol responsibly
- BFM: The appeal of online videos
- BFM : Looking into outdoor media
- BFM: Marketing to Malay consumers
- TGV gets creative with BFM
- BFM Weekly Highlights:13 April