Carat appoints new associate business director

Hong Kong - Carat has nabbed ex-ZenithOptimedia's associate director Ivy Lee as associate business director, responsible for leading one of the planning teams to provide strategic directon on planning and overall account management.

She will work with her team on Gucci, Philips, Amoy and other accounts. Replacing Ida Cheung, Lee reports to Pauline Chu, senior vice-president of Carat media services Hong Kong.

Prior to ZenithOptimedia, Lee was media manager at Maximize and Optimedia Media Direction.